My name is Ignacio and I am a consultant and expert in digital storytelling. My mission is to help brands and organizations create content for social media and build communities online.

I know how challenging it is to reach consumers and audiences within such a cluttered digital landscape. New platforms and formats come up every day, from TikTok videos to Instagram Stories, from YouTube playlists to Messenger bots. 


That is why I help you improve your content and train your team on how to effectively use different social media platforms and formats.


Contact me if you want to create engaging content and build a community to which your consumers want to belong.


These are some ways in which we can work together:

"I help brands and organizations tell engaging stories online"

Ignacio de los Reyes


  • I help you build and grow your communities online, designing strategies to reach new audiences with content that is authentic and engaging.

  • I help you collaborate with influencers and content creators in a way that works for you and aligns with your mission, values and business goals.

  • I help you measure your success, set the right goals to achieve, and coach your team on the tracking tools that work for you.


  • I have trained communication and marketing teams from brands, media companies and organizations like the World Bank, the United Nations or the BBC. I have also shared my passion in public speaking opportunities such as the World Business Forum, Social Media Week or Mexico's Entrepreneur Week.

  • I help you bring innovation to your organization, setting the right framework and tools to inspire fresh ideas to share your story.

  • I help your leaders and C-levels unlock the opportunity of social media content, so they become effective communicators and influencers, both internal and externally.



  • ​I have also worked for the two leading tech companies for media innovation: Facebook and Google.

  • At Facebook, I led Instagram's strategy to engage Spanish-speaking users through communications and marketing campaigns, digital community building and corporate events. ​​​

  • At Google, I helped YouTube's top creators and enterprises grow their audiences and revenue, by developing new strategies to reach millions of viewers and unlock monetization opportunities with brands.

  • Before my career in tech, I worked as a correspondent for the BBC (British Broadcasting Corporation) and other media companies for 10 years, where I developed new online formats to engage audiences around current events, breaking news and social media.



Ana Rico



"As Head of Community for Instagram in Latin America, Ignacio developed skills on content creation and content strategy, growing audiences and media innovation, which he shared with our media partners and allies through workshops and special events

Carlos Molina,

Digital Communications

 The World Bank

"Ignacio has done training workshops for my communications team at the World Bank. I commend his innovative approach to content creation; his professionalism and passion for what he does

Paula Cutuli

Social Media Week

"Ignacio was a speaker for Social Media Week Mexico for 3 years and he was a big success. Our audience loved his sessions, they were fun, informative, with interesting data but also connected to the public



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