Shaping the new generation of short video News Creators
A specialized training course for journalists that teaches how to create news content in short video formats, optimized for platforms like TikTok and Reels.
Participants will learn to tell compelling and effective stories in the formats preferred by younger generations.
Additionally, it will help newsrooms develop their own strategies and guidelines for nurturing news creators within their teams.
Why
News consumption habits are changing dramatically. A growing number of young people prefer getting their news from influencers and individual creators rather than traditional brands.
This course helps journalists and newsrooms adapt to this new landscape, providing the necessary tools for your newsroom to compete with these emerging actors and remain relevant in the age of short-form video.
Who is it for?
Aimed at journalists who want to strengthen their skills in social media and short video formats.
Aimed at newsroom leaders interested in innovating their digital strategies, attracting younger audiences, and exploring new commercial opportunities such as branded content and online community building.
Content
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News in the age of short videos: New audience habits
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The role of the news creator: Best practices and success stories from media organizations and independent journalists
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Formats, content ideas, and native language for TikTok
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What we can learn from Creator Squads
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Technical skills, CapCut, and social media presentation
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Practical exercises
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Building personal brands, communities, and safe spaces
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Establishing KPIs and measuring results
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Developing a news creator strategy for newsrooms
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Guidelines for news creators in news organizations
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Personal accounts vs. media accounts: the audience’s user journey
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Commercial opportunities: branded content, e-commerce, and external production with newsroom talent
About me
Contact me here for a quote on your online or in-person training, or to request more information.
Ignacio de los Reyes is an experienced communicator and journalist, specializing in digital strategies and social media content.
With a career in international media like the BBC and major tech companies, he has worked with organizations such as Snap, Meta, YouTube, and UNICEF, where he excelled in developing policies and programs to combat misinformation.
Ignacio is also a strategic communications and digital content consultant, passionate about training journalists for the digital era.